But I am a double zero and would like to come to its defense. Sort of.
When I was in high school in the 70s, I wore a size 6, and I weighed about two pounds less than I do now. Slowly, I diminished to a size 4 without shedding an ounce. Five years ago when I was five pounds less than what I weigh now, I wore a size 2.
Recently I went shopping for a new pair of jeans due to the disintegration of my old favorites. I tried on assorted styles in different stores. Finally I found a pair I liked. The size two hung on me. The size zero fit fine, but I didn’t like the overly distressed color of that specific pair. There were no other size zeros in that style, so I grabbed a double zero on a whim. I pulled them on with no trouble, but they felt a little snug, and I wanted a pair to lounge in. I stuck with the zeros despite the color I didn’t love. I figured they might grow on me.
And grow they did. After twenty minutes on my body, I could slip off the zeros without unbuttoning them. They sagged and bagged everywhere. Jeans stretch, but this was extreme. I wish I’d left the store with the double zeros.
The problem is not the double zero. The problem is size inflation, a marketing trick to make women feel better about our bodies when shopping. I am no giant, but I am no wisp of a woman either. At 5’ 2”, my weight usually fluctuates between 105 and 110, appropriate for my height. And I remain in the same clothing size through it all.
The frighteningly thin super models do set an unrealistic standard, and if you’re five foot ten and wear the same size as someone five foot two that is the problem to be discussed. But as long as size inflation continues, please don’t deny me my double zeros.
The bigger concern is the continuing message that a women’s worth is in her appearance. Virtually every woman’s magazine focuses on beauty – even when the motto is ‘accept yourself as you are.’ As ‘yourself’ you can still look pretty, and the magazine points out how, supported by countless ads to back it up. Some magazines reject this emphasis with more of a focus on politics or feminism, but if you stroll past a newsstand, the overwhelming message from the covers of women’s magazines is appearance, appearance, appearance.
Where are the magazine covers celebrating aid workers or women with small businesses, innovative teachers or dedicated community leaders? When will we routinely see covers adorned by women representing the breadth of female contributions, those that reside outside beauty and celebrity? And when will the press stop reporting what a woman of power wears to a meeting?
Quite simply, when will we modify the message of what it means to be appealing as a woman?
I find it impossible to be immune to these societal pressures. As much as I strive for achievement in my chosen field and seek to contribute to society, the message that comes through the loudest is that my primary goal should be to work on my appearance. And this is why size inflation works in selling clothes. We will accept even blatant manipulation to feel better about how we’re measuring up.
If women were routinely and widely celebrated for reasons outside our physical appeal, the size of models would matter less. The size of clothing would matter less. If female role models from every arena of life graced the covers of magazines, women and young girls would receive the message that we have more to offer than a perfect body and a nice wardrobe.
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